WAAW Campaign Toolkit 2021

This year in support of the AMR Tripartite (WHO, FAO and OIE)
we’re “Going Blue” to highlight the role of pharmacists in the Commonwealth

Pharmacists matter to AMR

Every year, World Antimicrobial Awareness Week (WAAW) takes place between the 18th to 24th of November.

The aim of WAAW is to improve the understanding of what antimicrobial medicines are and how their misuse and overuse in humans, animals and the environment are accelerating the speed at which microbes (i.e. germs) are adapting to resist their effect. The most widely recognised antimicrobial medication being antibiotics which treat infections and diseases caused by bacteria.

This year, the World Health Organisation has announced the theme for WAAW being, “Spread Awareness, Stop Resistance” with the slogan “Handle Antibiotics with Care”. In addition, they are encouraging individuals and organisations to “Go Blue” in support of the AMR Tripartite (FAO, OIE and WHO) vision for tackling AMR using a One Health approach.

In support, the CPA has developed a campaign which will focus on the important role of pharmacists in each of these One Health realms in the Commonwealth, including those pharmacists working in veterinary medicine.

We will also spread awareness around the role of pharmacists adding value to improved sanitation (WASH) including through the production of alcohol-based hand sanitisers, monitoring the spread of AMR and acting as beacons of trustworthy information for patients and the public.

Join us for a range of daily activities during WAAW using the hashtags #CPApharm and #CwPAMS as well as those which are relevant to the global campaign like #WAAW, #AMR #AntimicrobialResistance, #OneHealth and #HandleWithCare.

The CPA encourages pharmacists in the Commonwealth to “Go Blue to show support for pharmacists working to tackle antimicrobial resistance” as well as to share and participate in our range of activities below.

List of WAAW events

Support us by participating in one or all of our activities (Further details below):

Pick a Blue Board to support pharmacists working in AMR
Help us “Go Blue” for pharmacists working in AMR by sharing some of your favourite messages or create your own in any language!

Light yourself up blue
Change your social media profile cover images, photo frames or video backgrounds to show support for pharmacists working to tackle antimicrobial resistance.

Mysterious microbes
Help us to spread awareness and stop resistance by sharing some of the CwPAMS mysterious microbes fun facts! Or create your own in any language!

#CPApharm Twitter chat
Join the Twitter chat on the 17th of November using the hashtag #CPApharm.

Share the #CwPAMS tools and resources
Help us share the Commonwealth Partnerships for Antimicrobial Stewardship (CwPAMS) programme tools and resources with the hashtag #CwPAMS.

Global Antimicrobial Stewardship game tournament
Sign up to join an exciting AMS game tournament on the 24th of November as a player or facilitator at www.amsgame.com and stand a chance to WIN a digital copy of the game. Don’t forget to change your video background to our CwPAMS wallpaper or dress in something blue!

Pick a blue board to support pharmacists

Pharmacists play an important role in tackling antimicrobial resistance.

Choose your favourite messages by clicking on a blue board below, saving and sharing them on your social media channels using the hashtag #CPApharm as well as the global hashtags for WAAW.

Alternatively, click on an empty blue board to insert your own message in any language.

The blue boards are sized to share on most social media channels including Instagram, Linkedin, Facebook and Twitter, but let your imagination go wild.

Light yourself up blue!

Use one (or all) of our social media campaign assets during WAAW to light your online profiles blue and show solitude for the role of pharmacists working as equal stakeholders to tackle antimicrobial resistance.

Choose from the photo frame or cover images or video background below by clicking on an asset to enlarge, save and upload it to your profile.

Light your online presence up blue on Facebook, Linkedin, Twitter, Instagram, Whatsapp, Zoom, Teams, Google Meet and TikTok or any other account you like!

How to use the photo frame
Click on the social media photo frame to enlarge and save it.

Import the frame into MS Word or Powerpoint and place it on top of your photo then export it as a JPEG to use across multiple platforms.

Alternatively, download the Powerpoint file here and follow the instructions.

ZOOM Background: Click to enlarge and save the wallpaper. Click here to watch the Zoom tutorial.

Mysterious Microbes

Help us spread awareness by sharing our CwPAMS “Mysterious Microbes” fun facts with the hashtag #CwPAMS during WAAW so others can learn more about their fascinating microscopic world and how they can adapt to survive against some of our most powerful antimicrobial medicines including antifungals, antiparasitics, antibiotics and antivirals, not only in human health but also in animals and the environment.

Join the #CPApharm Twitter chat

On the 17th of November we will be hosting a Twitter chat using the hashtag #CPApharm.

Join us for this 60-minute session to share views around the topic: “Spread awareness, stop resistance – the role of pharmacists” using both hashtags #CPApharm and #WAAW.

All stakeholders including pharmacists, doctors, patients, NGO’s, policymakers, payers, journalists, educators, nurses, researchers and others working in antimicrobial resistance in the Commonwealth and globally are welcome.

Read more about how to participate here.

Share our CwPAMS tools and resources

Nothing is more important to antimicrobial stewardship than having access to the right tools as pharmacists. Share the Commonwealth Partnerships for Antimicrobial Stewardship (#CwPAMS) programme tools and resources created together with the Tropical Health and Education Trust (THET), partners in Africa and the UK. Funded by UK Aid, the Department of Health and Social Care (DHSC) and Fleming Fund.

Read more about the CwPAMS programmes which are currently taking place between the UK and eight African countries here.

Global AMS Game tournament

A live AMS Game tournament will take place online during World Antimicrobial Awareness Week on the 24^th of November 2021 at 1 pm GMT.

CwPAMS extends a special invitation to all those interested in competing to win an online digital copy of the game!

To register as a player or facilitator visit: www.AMSgame.com

Help us show our support to the AMR Tripartite (WHO, FAO and OIE) campaign during the game by wearing something blue or changing your background to our CwPAMS wallpaper below.

Click here to watch the Zoom tutorial to learn more about changing backgrounds.