This is the second article in a two-part series on pharmaceutical policy. The first focused upon the pharmaceutical and medicines management challenges, their implications for policy making, the criticality of the evidence base and the need for the pharmacists to be more fully engaged in the policy making process.
The second paper builds on the first to explore how involvement and influence can be meaningfully effected. This is illustrated from three perspectives firstly, the persuasive skills or tactics needed to be employed to effect change; secondly, from a structural standpoint in terms of what positional arrangements exist that could be exploited; and thirdly, the subject focus, particularly its relevance to the contemporary situation. The author argues that the contribution of pharmacists in the policy making and strategic planning arena, particularly concerned with pharmaceutical services and medicines management, would enhance the delivery of health care and lead to better health outcomes.
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